{"product_id":"new-balance-550-washed-burgundy","title":"New Balance 550 Washed Burgundy","description":"\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: The New Balance 550 emerged in 1989, conceived as the P550 Basketball Oxford, masterminded by Steven Smith; a low-top alternative to the 650. Initially, the model failed to resonate with the public, resulting in discontinuation; a fate many sneakers face. However, this was not the end of the story.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e: The Washed Burgundy iteration of the 550 boasts a low-top profile, meticulously crafted with a paneled upper. This design incorporates white perforated leather, complemented by synthetic leather and breathable mesh elements. The materials converge, creating a harmonious blend of durability and aesthetic appeal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUtility\u003c\/strong\u003e: Primarily designed for casual wear, the New Balance 550 draws from its basketball heritage, delivering both style and functionality. It features a robust rubber outsole with a blocky tread pattern and a forefoot pivot point, ensuring reliable traction. Ortholite insoles provide exceptional comfort and moisture-wicking properties, ideal for daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInfluence\u003c\/strong\u003e: The New Balance 550's resurgence is a testament to its enduring appeal and impact on street style. The collaboration with Aimé Leon Dore (ALD) in 2020 served as a pivotal moment, propelling the shoe into mainstream consciousness; a moment of undeniable influence. The 550, now a staple, has transcended its original basketball purpose, becoming a symbol of fashion-forward sensibilities; a status cemented by its presence within the sneakerhead community.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"UK8 \/ 18-20 Days","offer_id":47755285758188,"sku":"BNEBA55WABU-UK8-18-20D","price":24095.0,"currency_code":"INR","in_stock":true},{"title":"UK9 \/ 18-20 Days","offer_id":47755285790956,"sku":"BNEBA55WABU-UK9-18-20D","price":25470.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/5742\/6156\/files\/03-04-2025-044104-bneba55wabu_photo1.jpg?v=1781687498","url":"https:\/\/essenceedit.com\/products\/new-balance-550-washed-burgundy","provider":"Essence edit","version":"1.0","type":"link"}